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DONE AT WW
Our mission for Melted was to make ice cream sexy, edgy, and fun. We developed the visual identity in tandem with the space design, with the identity taking moves from the space design and vice versa.
LINKS
Mindsparkle Mag
Grits and Grids
303 Magazine

ROLE
Art Director
Type Designer
Designer/Illustrator
MY ROLE
I worked as the lead designer and art director for this project. I created a custom logotype and custom illustrations, ideated and constructed a custom menu system, designed neon, and various signage throughout the space, designed and assisted in developing the website.