The mission for Melted was to make ice cream edgy, sexy, and fun. The visual identity was designed in tandem with the space design, where each mirrored one another.
LINKS
Mindsparkle Mag
Grits and Grids
303 Magazine
ROLE
Art Director
Type Designer
Designer/Illustrator
Mindsparkle Mag
Grits and Grids
303 Magazine
ROLE
Art Director
Type Designer
Designer/Illustrator
MY ROLE
I worked as the lead designer and art director for this project. I created a custom logotype and custom illustrations, ideated and constructed a custom menu system, designed neon, and various signage throughout the space, designed and assisted in developing the website.
I worked as the lead designer and art director for this project. I created a custom logotype and custom illustrations, ideated and constructed a custom menu system, designed neon, and various signage throughout the space, designed and assisted in developing the website.
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